PRX presentation on station online strategies

Over the summer PRX assessed the current state of public radio stations’ online strategies as part of a presentation for the annual Station Resource Group retreat (in spectacular Sedona AZ).

We did about 10 interviews with station managers and directors (enabled by freeconferencecall.com’s MP3 recordings and castingwords.com, transcripts to be posted soon), a short self-assessment survey, and hired an outside auditor to review SRG member websites across a number of criteria.

We also worked with Quentin Hope – a long-time PRX advisor and collaborator on our original business plan – to develop the beginnings of a sophisticated strategy mapping tool that helps a station think through high-level goal setting as well as specific task evaluation. You can see the mapping starting on page 54.

Stations have decided that the web is central to their future and critical to their public service mission, but they are still searching for ways to translate high-level aspirations into workable strategies and implementation.

(PRX continues to consult with stations about these and other pressing issues, and welcomes inquiries from stations or others interested in our perspective and experience).