PRX in Swedish

We cannot pronounce friend-of-PRX Claes Andreasson‘s name, but he produces great work, like Proust, Cattle and Self-Governance and the Downwinder Diaries. Claes, who works for Swedish National Public Radio out of LA, in September filed a piece about PRX.

It is, of course, in Swedish.

You can hear it here, starting 21:25 into the show. Listen for the English-speaking voice of PRX Executive Director Jake Shapiro (recorded, from a list of questions, in Site Editor Brendan Greeley’s apartment), as well as the voice of PRX Star Reviewer Jackson Braider.

Swedish. Whole thing in Swedish.

UPDATE. Claes writes: “For those not fluent in Swedish, it is still on my web site, with a rough translation of the Swedish parts, at:
http://www.nicala.org/prx.htm .”

The Chronicle of Philanthropy on PRX

The Chronicle of Philanthropy

September 30, 2004

Web Site Offers Vast Radio-Program Collection

After its first year, the nonprofit PRX Public Radio Exchange has received a clear signal that its idea of linking radio programs with stations in search of content is working. Some 1,000 digital radio stories have been licensed through the site for broadcast on public radio stations.

The Cambridge, Mass., organization’s Web site allows independent radio producers and radio stations to post stories and programs that they want to make available to other public radio stations.

Among the stories featured on the site are a series of reports on the most-contested states in this presidential election, from “The Economist”; a one-hour documentary on night-shift workers produced by WFUV in New York; and a Public Radio International special about the legendary country-music singer Hank Williams.

“A lot of the initial work that’s appearing on PRX is work that was created for another first use”, says Jake Shapiro, the organization’s executive director. “A lot of our purpose is in extending the shelf life of valuable work that previously had only one shot and then often fell off the radar screen.”
But PRX has also helped some independent producers get on the radio for the first time. Mr. Shapiro hopes that the service will help fresh, new voices break into public radio.

“PRX comes at an interesting time for public radio” syas Mr. Shapiro. Digital technology is making it easier than ever to produce radio programming, he says, and public radio has become a very popular and prominent source of information. But because of public radio’s stature, he says, “risk-taking sometimes falters.”

More than 200 public radio stations, 350 independent producers and 75 production groups have joined PRX. Membership fees for producers and production groups are based on the amount of programming they want to post on the site, while fees for stations are based on their annual budgets and the amount of programming they want to license. Individuals can join for free to listen to the pieces and write reviews.

The organization has added a new feature to the site: fund-raising segements that other broadcasters can use or review to help them generate ideas.

Boston Globe on PRX

“It’s a smart solution to the problem of excellent and innovative productions failing to reach wide audiences.”

Investing in public TV

July 22, 2004

IN 1967, when President Lyndon B. Johnson signed the Public Broadcasting Act, he spoke of a stronger voice for educational radio and television, predicting that the electronic knowledge bank could be as valuable as the Federal Reserve Bank. He said the legislation told the world “our nation wants more than a ‘chicken in every pot.’ We in America have an appetite for excellence, too.”

Sitcoms, ads, and infomercials are the fare that most Americans find in their pots. Thanks to the Corporation for Public Broadcasting, which funds public television and radio, Americans can also find science, music, history, and culture.

Continue reading Boston Globe on PRX

The Washington Post on PRX

New Exchange Aims a Kick at Public Radio

By Alex van Oss
Special to The Washington Post
Tuesday, July 6, 2004; Page C01

Here’s good news for radio listeners: Every minute of every hour, great gobs of fantastic, imaginative and compelling programs are being produced. Unfortunately, listeners rarely hear or learn of them.

Producing radio programming is easier than ever before, thanks to digital technology. Still, independent producers face the perennial problem of how to distribute their creations, catch the attention of network and station programmers and, most important, get paid for their work.

Enter PRX — the Public Radio Exchange, a fledgling nonprofit Web site based in Cambridge, Mass.

Continue reading The Washington Post on PRX