I’m pleased to announce that Hindenburg Systems has created the next generation of PRX MP2 audio encoding software, for immediate download and use, for free, by all broadcast radio producers.
“Supporting great audio storytellers is our biggest passion. When we met PRX, we knew we had found a kindred spirit. Since then we have worked hand-in-hand to create solutions that make the technical side of storytelling via PRX as easy as possible. This free MP2 encoder is one example, and there are loads more in our apps on our website”, said Chris Mottes, CEO of Hindenburg Systems.
Like Hindenburg, our goal at PRX has always been to help producers connect with their best audience. When we first started, we faced challenges that have largely disappeared, like will a producer have enough bandwidth to upload their audio files, or even be able to play an mp3 on our site? Other challenges have persisted, like correctly encoding audio to public radio’s broadcast standard: the beautiful, exotic, but esoteric MP2.
While widely used in broadcast for its balance of brevity and accuracy, the MP2 format is not otherwise well known. When PRX launched in 2002, the public radio system lacked an affordable solution to encode MP2s. To clear this roadblock preventing producers from uploading to PRX, we built and gave away MP2 encoders for Mac and PC.
Fast forward a bit, we are now lucky to have Hindenburg as a partner. Hindenburg is focused not just on music or audio editing in general, but on radio production, and specifically on journalists, storytellers, and podcasters. This is the same community PRX is dedicated to serving. It makes perfect sense for these masters of production software to create the successors to the PRX encoders, and it’s consistent with their ongoing commitment and generosity to public radio to offer them up for free.
When I first met Chris, Preben and Nick (I think at a Third Coast years ago), I could tell we’d get along. Their small but focused team was working to take the pain out of audio production, just as ours was working on removing the pain of distribution. The Hindenburg team boasts some of the most forward-thinking and creative technologists I’ve worked with. They are good partners who have supported a multitude of projects like Radiotopia’s Podquest, not to mention excellent company and storytellers in their own right.
With their successful track record of creating audio tools, and making complex editing simple, I trust them to make software that transforms every audio file in public radio.
I look forward to PRX working on more projects with Hindenburg, but in the meantime, get ’em while they’re hot! Head over and download the new MP2 encoders now.