PRX is excited to announce a new podcast partnership with OUTSIDE, the nearly 40-year-old magazine and active lifestyle brand. The OUTSIDE podcast, launching today, will kick off with a series called “Science of Survival”, which chronicles how we survive the most harrowing life or death situations.
The first episode tells a story of being frozen to the brink of death. It brings the listener through series of plausible mishaps on a bitterly cold night: a car accident on a lonely stretch of road, a broken ski binding that foils a backcountry escape, a disorienting tumble in the snow, and a slow descent into hypothermia and delirium before a dramatic rescue. It is a truly gripping story, with great music and an awesome female narrator to boot. Subsequent episodes include topics like survivors of lightning strikes and extreme thirst. Check out all of the details in the press release below, and listen to the episodes via iTunes or SoundCloud.
OUTSIDE and PRX Team Up to Launch Podcast With
“Science of Survival” Episodes
Available on the OUTSIDE PODCAST and Transistor
Santa Fe, NM (March 28, 2016) — OUTSIDE, America’s preeminent active and adventure lifestyle brand, has joined forces with Public Radio Exchange (PRX), an award-winning public media company, to launch a podcast with “Science of Survival” episodes. Beginning Monday, March 28, episodes will be available for free in the OUTSIDE PODCAST on iTunes and SoundCloud, as well as the PRX science podcast Transistor. Each episode, either prompted by a story from OUTSIDE’s archives or simply inspired by a theme its editors have explored, will apply OUTSIDE’s literary storytelling methods to the audio realm.
“The kinds of captivating tales that have worked so well for OUTSIDE in print and online make for incredibly immersive listening experiences,” said Michael Roberts, Executive Editor of OUTSIDE. “With this PRX partnership, we’re able to bring our unique storytelling to an exciting new format and create wildly entertaining features.”
The “Science of Survival” series investigates how humans endure the most challenging live-or-die scenarios. The first episode, “Frozen but Alive,” inspired by a classic OUTSIDE feature by Contributing Editor Peter Stark, guides listeners through the harrowing experience of being frozen to the brink of death—and then brought back to life. Upcoming episodes will look at how humans go without water in extreme environments, and will report on the remarkable stories of lightening strike survivors, among other topics. Support for the “Science of Survival” comes from the Arthur P. Sloan Foundation and its commitment to storytelling around STEM issues.
“OUTSIDE is the premier voice in adventure and exploration,” said John Barth, Chief Content Officer at PRX. “They saw instantly the value of working with PRX to expand science reporting and reach the broad, captive podcast audience we provide.”
Known for decades of expert adventure storytelling such as Perfect Storm and Into the Wild, OUTSIDE has garnered six ASME National Magazine Award nominations in the last three years, including nods for General Excellence Magazine, General Excellence Website, and Reporting for its feature on the Yarnell Hill Fire, “Nineteen.”
Listen to the episodes on iTunes here. For more information or to request an advance screener of the first OUTSIDE PODCAST episode, contact Thomas Giordonello at The Rosen Group, at 212-225-0945 or Thomas@RosenGroupPR.com.
About OUTSIDE: OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ for the iPad, Outside tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. Visit us online and on Facebook, and follow us on Twitter.
About PRX: PRX is shaping the future of public media content, talent and technology. PRX is a leading creator and distributor, connecting audio producers with their most engaged, supportive audiences across broadcast, web and mobile. A fierce champion of new voices, new formats, and new business models, PRX advocates for the entrepreneurial producer. PRX is an award-winning media company, reaching millions of listeners worldwide. For over a dozen years, PRX has operated public radio’s largest distribution marketplace, offering thousands of shows including This American Life, The Moth Radio Hour, and Reveal. Follow us on Twitter at @prx.