Behind the Scenes: PRX’s Tech Director Talks SubAuto and the Future of Radio Distribution

I hope you heard our big news that PRX will be distributing all of WFMT‘s programs through our SubAuto system. The WFMT Radio Network produces daily and weekly shows for 300 stations and 15-18 million weekly listeners.

That’s a lot of audio going to a lot of stations via SubAuto. How exactly does it work, and what does it mean for the future of radio distribution? Here’s Andrew, PRX’s technical director, to talk through that story. Take a listen.