Current takes a look at Sound Opinions move from American Public Media to PRX. The switchover is about to take place on July 1, and we are all ready to rock!
The article picks up on PRX’s content strategy:
Landing an established public radio series is a new feat for PRX, but one that it’s been building toward intentionally, according to Jake Shapiro, executive director. “This is an example of us radiating out in a couple of directions at once.” PRX operates its web platform as a wide-open marketplace for audio programming, but is adding a new tier of exclusive national offerings for public radio distribution. “We’ve started to grow and understand where we can have an impact,” he said. “We think the programs we’re working on help expand the sound and reach of public radio.”