Collecting Carriage Gets a Whole Lot Easier

Stations, starting today, you might notice a change when you license a piece on PRX. We are now requiring carriage information for each program that you purchase. This has been a highly requested feature on and we’re excited to finally launch it.

The details:
On the buy page, you can choose the first day and the time that you will air the program and add any additional airings. If you’re not sure yet when you will air it, you can choose “I don’t know” and fill that info in later. You will also be prompted to update your contact info so that we know who to follow up with about carriage information.

Producers spend a lot of time tracking down carriage info and we wanted to make that process smoother for everyone. By working together, producers can help you promote the work you’re airing on your station.

Below is a screenshot of what the purchase page looks like now. Contact us at if you have any questions at all.


Radiotopia by the Numbers

A year ago this month, PRX launched Radiotopia. It has been a year full of incredible growth and lessons learned for all of our shows as well as for the network itself.

In terms of measuring success, we know that not all metrics are equal – some metrics we measure over different periods of time while other metrics are episode specific. We also always monitor things that are less quantifiable like actions our listeners take, fan love, and also fan disappointment.

Here’s a look at some of the numbers we pay attention to:

  • $620,412 raised through our Kickstarter campaign, (248% of the goal)
  • 21,818 backers of the Kickstarter campaign
  • 54% of the money raised through Kickstarter was in donations under $50
  • Our aggregate monthly downloads in January 2014 (right before launch) were 936,928
  • We added three new shows in January 2015 and topped 5,781,240 monthly downloads/streams. We also added a fourth show this month.
  • The most significant growth for one of our shows was 545%
  • There were $34,884 in donations outside of the Kickstarter campaign
  • There were 29 unique sponsors supporting Radiotopia
  • 150+ “best of” podcast articles mentioned Radiotopia shows
  • We launched Radiotopia with 7 shows (now 11)
  • 5 out of 11 Radiotopia shows are produced and hosted by women
  • We are proud of our 14 hard-working PRX staff members (10 FT, 2 PT, 2 long term contracts), each of whom devotes some of their time to supporting Radiotopia.
  • 100% of Radiotopia shows are owned by the producers
Image via Shutterstock.
Image via Shutterstock.

Numbers aside, we also pay attention to another metric…the love:

  • “They transport me to another place.”
  • “The only good thing to ever come out of Spotify ads is my discovery of @radiotopiafm”
  • “They cover a wide scope of topics and ideas. I have enjoyed everyone one of them and look forward to listening to them all”

Image via Shutterstock.
Image via Shutterstock.

All feedback is welcome – we pay attention to the less-than-love too:

  • “I hope this hideous trend in self-indulgent, precious cuteness runs it€™s course soon so I can enjoy the great stories and information underneath all the silliness”
  • “Oh my god what the fuck is Radiotopia, wait I don’t care”

At the end of the day, regardless of the love, the hate, the lists and the downloads, our mission is to bring great content to more and more listeners. Onward!

Introducing Transistor, A Science Podcast from PRX

PRX is thrilled to announce the launch of a new weekly podcast series Transistor (official press release). Three scientist hosts — a biologist, an astrophysicist, and a neuroscientist — report on conundrums, curiosities, and current events in and beyond their fields. Sprinkled among their episodes are the winners of the PRX STEM Story Project, a competition we held for unique science radio.

Just as the transistor radio was a new technical leap, this Transistor features new women voices and their science perspectives. We’ve launched with four episodes from our three scientist hosts:

  • Dr. Michelle Thaller, an astrophysicist at NASA’s Goddard Space Flight Center, who studies binary stars and the life cycles of the stars.
    • We Are Stardust: We’re closer than ever before to discovering if we’re not alone in the universe. Astrophysicist Michelle Thaller visits the NASA lab that discovered that comets contain some of the very same chemical elements that we contain. Then, Michelle talks to a Vatican planetary scientist about how science and religion can meet on the topic of life beyond Earth.
  • Dr. Christina Agapakis, a biologist and writer based in Los Angeles. Her research focuses on the intersection of microbiology and design, exploring the symbiosis among microbes and biology, technology, and culture.
    • Food, Meet Fungus: The microbiome — the trillions of bacteria, fungi, and viruses that live in and on our body — is hot right now. We explore what we do know in the face of so much hope and hype, starting with food.
  • Dr. Wendy Suzuki, a Professor of Neural Science and Psychology in the Center for Neural Science at New York University, whose research focuses on understanding how our brains form and retain new long-term memories and the effects of aerobic exercise on memory. Her book Healthy Brain, Happy Life will be published by Harper Collins in the Spring of 2015.
    • Totally Cerebral: Untangling the Mystery of Memory: Neuroscientist Wendy Suzuki introduces us to scientists who have uncovered some of the deepest secrets about our brains. She begins by talking with experimental psychologist Brenda Milner, who in the 1950s, completely changed our understanding of the parts of the brain important for forming new long-term memories.
    • Totally Cerebral: The Man Without a Memory: Imagine never being able to form a new long term memory after the age of 27. Welcome to the life of the famous amnesic patient “HM”. Neuroscientist Suzanne Corkin studied HM for almost half a century, and gives us a glimpse of what daily life was like for him, and his tremendous contribution to our understanding of how our memories work.

Each scientist is working with a talented independent producer: Lauren Ober, Julie Burstein, and Kerry Donahue.

Subscribe to the show through iTunes or RSS, or you can stream it on

Follow us at @TransistorShow.

Transistor is supported by the Alfred P. Sloan foundation, enhancing public understanding of science, technology, and economic performance. Learn more at


For information, interviews, photos contact:
Patrick Kowalczyk,
Scott Piro,
PKPR, 212.627.8098



Cambridge, MA (February 18, 2015) – Blending science and storytelling, a new podcast featuring three women scientists as hosts officially debuts today from PRX, the public media nonprofit that last week was named one of the world’s ten most innovative media companies by Fast Company.

Reporting on conundrums, curiosities and current events from across the scientific world, the “Transistor” podcast launches with four episodes exploring a wildly diverse range of topics from long-term memory and amnesia to the search for intelligent life in the universe and the role that trillions of bacteria, fungi, and viruses play in food and in our gut.

“Transistor” is part of a PRX science storytelling initiative supported by the Alfred P. Sloan Foundation. In addition to its scientist-hosted episodes, “Transistor” will include winners of PRX’s STEM Story Project, which has brought dozens of original stories about science, technology, engineering and math to public radio since 2013.

Three of the “Transistor” featured hosts are women scientists who have never done a podcast before: Dr. Wendy Suzuki, a Professor of Neural Science and Psychology at NYU and author of the forthcoming book Brain Healthy; Dr. Michelle Thaller, an astrophysicist at NASA’s Goddard Space Flight Center; and Dr. Christina Agapakis, a biologist and writer based in Los Angeles, whose work focuses on the intersection of microbiology and design.

“There is a growing audience for scientific news, and ‘Transistor’ meets that demand with original, captivating storytelling from the perspectives of women at the forefront of their fields,” said Jake Shapiro, CEO of PRX. “We are thrilled to bring this fascinating and addictive series to listeners worldwide.”

“‘Transistor’ explores the meanings behind scientific discoveries that we hear about everywhere in our lives,” said Dr. Suzuki. “Asking big questions humanizes science, and ‘Transistor’ opens up scientific fascination to audiences who don’t always look past the headlines.”

Listeners can subscribe to “Transistor” through iTunes and stream the show for free at

About PRX (Public Radio Exchange)
PRX is an award-winning nonprofit public media company, harnessing innovative technology to bring compelling stories to millions of people. operates public radio’s largest distribution marketplace, offering thousands of audio stories for broadcast and digital use, including This American Life, The Moth Radio Hour, Reveal, Snap Judgment and the Radiotopia podcast network. PRX Remix is PRX’s 24/7 channel featuring the best independent radio stories and new voices. PRX is also the leading mobile app developer for public media, with apps such as Public Radio Player, PRX Remix, and This American Life.

Matter Expands: four media partners join forces

Matter — the mission-driven media accelerator that PRX helped launch back in 2012 — has just announced that four major media companies have joined our community alongside original founding partners PRX, Knight Foundation, and KQED.

You can read more from Matter Managing Partner Corey Ford in his post. Below is also a press release from McClatchy — one of the four new partners — that helps explain their reason for joining.

With our fourth class of startups underway (announcement on who is in the class will be out tomorrow) and these new partners, it’s clear that Matter has reached an important moment of impact in media.

Having helped first developed the concept of the “public media accelerator” that evolved into Matter under Corey’s leadership, it’s exciting to see Matter take shape at the center of a community bringing entrepreneurship, design thinking, and public media values into the tech startup movement.



SACRAMENTO, Calif., Feb. 17, 2015 – The McClatchy Company (NYSE: MNI) announced today that it has signed on as a media partner with Matter, a San Francisco-based venture capital firm and incubator that supports promising media startups and entrepreneurs.

“This is a very exciting partnership and opportunity for McClatchy,” said Pat Talamantes, McClatchy president and CEO. “In the midst of our company’s own digital transformation, Matter and the startups it nurtures will provide ideas, innovation and potential new business models for successful media companies of the future.”

In addition to McClatchy, The Associated Press, A.H. Belo Corporation and Community Newspaper Holdings Inc. will join founding media partners KQED Public Media for Northern California, the John S. and James L. Knight Foundation and Public Radio Exchange in support of the Matter program.

The new partnership features a powerful mix of international, national and local media organizations with a vast reach across television, radio, digital and print. The network of media partners gives participating startups extensive mentorship by industry leaders, connections to potential customers and real-world opportunities to test their ideas.

Matter, founded in 2012, brings selected startups together at its San Francisco headquarters that “have potential to become meaningful media institutions of the future – creating a more informed, connected and empowered society.”

Matter invests seed capital and provides an intensive, five-month program for the budding entrepreneurs to refine their business plans, develop prototypes, work collaboratively with other entrepreneurs and learn from leaders in media and technology. The program culminates with “demo days” presentations in San Francisco and New York in front of a select group of investors, media executives, mentors and others.

Matter has a current portfolio of 19 early-stage media ventures.

About McClatchy

The McClatchy Company is a 21st century news and information leader, publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates media companies in 28 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.

Contact: Karole Morgan-Prager
Vice President, Corporate Development,
General Counsel and Corporate Secretary
(916) 321-1828

Zeitfunk 2014…And the Winners Are

Congrats to all of our winners of Zeitfunk 2014! It was an amazing year with more pieces and more producers publishing on than ever before.

Even if you don’t get to walk away with a beautiful Zeitfunk trophy, we want you to know that we appreciate all of the hard work that our producers and stations put in day-in and day-out.

Please keep posting your work on PRX and we will keep helping you get it out into the world and into listeners’ ears.
Thanks for being a part of the PRX community.

Most Licensed Producer:
Jeff Haas (more)

Most Licensed Group:
Moyers & Company (more)

Most Licensed Station:

WKSU (more)

Most Licensed Story:
Reveal Pilot #3 (more)

Most Licensed Series:
Folk Alley (more)

Most Licensed Debut Producer:
Clay Ryder (more)

Most Licensed Debut Group:
Mighty Writers (more)

Station that Licensed the Most Stories:
KMXT (more)

Most Listened-To Story:
Two Little Girls Explain the Worst Haircut Ever from Jeff Cohen (more)

Most Licensed Producer by PRX Remix:
David Schulman (more)

Most Licensed Group by PRX Remix:
BackStory with the American History Guys (more)

Most Licensed Station by PRX Remix:
KALW (more)

Outside Purchaser that Licensed the Most:
Radio New Zealand (more)

Zeitfunk 2014: Most Licensed Producer, Group and Station

The Most Licensed Producer, Group and Station categories are open to any account on PRX without a subscribable series.

Here are the top accounts. Stay tuned for the announcement of the first place winner, coming Feb. 13!


*WINNER* Jeff Haas
Philip Nusbaum
Daniel Wargo
Stephen R. Webb
Charles Lee
Michael Park
Al Grauer
Chris Kuborn
Matt “The Cat” Baldassarri
Guy Rathbun


*WINNER* Moyers & Company
Vinyl Cafe
99% Invisible
BackStory with the American History Guys
Bluesnet Radio
With Good Reason
L.A. Theatre Works
NPR Music
Deutsche Welle
Isla Earth
Ken Rudin’s Political Junkie
A Way with Words
Third Coast International Audio Festival
Big Picture Science
Live Wire! Radio
WoodSongs Old-Time Radio Hour
Philosophy Talk
National Endowment for the Arts


The WFMT Radio Network

#Zeitfunk2014 on Twitter.

Check out the rest of the Zeitfunk categories as well as other useful stats and facts.

Have a website? Turn that visitor into a listener!

How many websites have you visited just once, scanned the page quickly, didn’t click anything and then never returned? I know that I do this dozens, if not hundreds of times each week. You probably do too. I’ll show you how you can use two simple tools (both free) to convert your visitor into a future listener.

NOOO… Please Don’t Leave Me!

Most websites, regardless of industry or type, have traffic that visits, scans quickly and doesn’t read, click, listen or share anything. The percentage differs depending on the industry but for media sites, the range is 25% on the low end, and 80% on the high end. If you have a poor bounce rate, only 20 people of that 100 are going to stick around and do anything with your website. For reference, at PRX our bounce rate is about 40%.

There are all sorts of things that might be done to improve your bounce rate, and you should look at ways to improve that, but we’re going to focus on what to do with those people that are going to leave anyway.

There are a tools, services and entire companies that are devoted to helping address this problem. The label that I’ve seen applied to this class of problem is called “Exit Intent” technology. Figuring out ways to keep the conversation going with the visitor, encouraging them to stick around just a bit longer, and if they are intent on leaving, trying one last time to establish a dialog with them.

These tools typically display a prompt to the visitor as they are leaving your website, or as they scroll down the page. More advanced tools can detect the placement and movement of the visitors mouse while on your website, and as they move their mouse up to the browser close button, wanting to close the tab or window, a prompt is shown asking the exiting visitor to do something, try another story, read another article or most typically, join their email newsletter.

At PRX, we’ve been using a service called SumoMe, which if you are using WordPress, is dead simple to install and get started. SumoMe has a free plan so you can get started right away. We pay for it so we can get a few extra features (removes their branding). There are a number of other tools and services out there too, from BounceExchange which costs several thousand dollars per month, to free and open source tools. Google search “exit intent” and you’ll get a sense of your options.

Again, the primary purpose of these tools is to convert people that were going to leave your site, most likely never to return, into someone that will come back again in the future.

OK, I’ve Got Them. Now What?

Use email. That’s it. Sorry, no magical new tool, potion or formula here. Once a visitor has decided to provide you with their email address you now have a way to encourage them to come back, to hear your stories, to come to your live event or donate and support your work.

You need to build your mailing list and keep in touch with that visitor. Did you post a new story on PRX? Add a link to the story on PRX and let that mailing list know. Were you licensed by a station? Tell people on your mailing list who live in that area of the country.

Managing and communicating with a small list, maybe less than 100 people could probably be done with your existing email tool, like Gmail. If your list grows though, or you want to segment the list so that you can target specific messages to people, you’ll want to use a Email Provider like MailChimp.

MailChimp offers a free account to get you started. As of this writing, the free plan allows you to send 12,000 emails to 2,000 people per month. The SumoMe tool works with MailChip (and others) so that when someone signs up on your website they are automatically added to MailChimp for you.

Bottom Line

The combination of tools like SumoMe and MailChimp have helped PRX add thousands of people to our mailing lists each month and encourage them to come back and listen to more stories. If you have your own website I recommend that you look at both “exit intent” tools and a mailing list provider as ways to encourage more people to hear your work.

Have a great day!
Matt – Chief Product Officer at PRX

Zeitfunk 2014: Most Listened-To Story

The Most Listened-To Story category is open to any story on PRX.

Here are the top stories.

*WINNER* Two Little Girls Explain The Worst Haircut Ever by Jeff Cohen (29,359 listens)
WTF Episode 106 with Robin Williams by WTF with Marc Maron
A Mormon, A Pickpocket and A Carpenter by The Moth
The Sound of a Working Textile Mill by Colin Kelley
WTF Episode 104 with Louis CK by WTF with Marc Maron

#Zeitfunk2014 on Twitter.

Check out the rest of the Zeitfunk categories as well as other useful stats and facts.

Zeitfunk 2014: Most Licensed Debut Producer and Group

The Most Licensed Debut Producer and Group categories are open to any producer or group on PRX whose account was created in 2014.

Here are the top debut accounts.


*WINNER* Clay Ryder
Peter Johnson
Garrett Stack
W F Strong
Anna Rose MacArthur
Nancy Klingener


*WINNER* Mighty Writers (55 licenses)
Cannabis Radio News
ChavoBart Digital Media
The Organist
University of Montana Journalism
This Instant Productions
The Thomas Jefferson Hour with Clay Jenkinson
Sidewalk Radio
Perspectives Radio

#Zeitfunk2014 on Twitter.

Check out the rest of the Zeitfunk categories as well as other useful stats and facts.