Jones posted on Monday, October 21st, 2013 | Blog, PRX | No Comments
Originally posted on Generation PRX.
At PRX HQ, we’ve been talking about how to improve PRX in a number of ways, including some exciting changes to profile pages, audio and, ultimately, listening. It’s a project we’re calling PRX NXT. We asked Director of Project Management Matt MacDonald, who heads up the project, to break it down.
GPRX: Take it from the top: What is PRX NXT?
Matt: PRX NXT is a significant refresh and update to the PRX.org website, improving the publishing process and creating brand new piece and producer profile pages with a focus on increasing listening.
GPRX: What are the biggest changes producers will notice as it rolls out?
Matt: Producers will notice that piece pages will be updated to make it much easier for people to listen to their stories and share their work. We know that visitors to PRX often first experience a producers work via a piece page, that essentially a piece page is a homepage for PRX and the producer. With that in mind we’re focusing on designing that page to encourage more listening. Right now when you visit a PRX piece page it is very much geared toward the marketplace, producers selling pieces and stations buying pieces. The most visible change will probably be how much we’re improving the listening experience.
GPRX: How will these changes help producers get audio work out in the world?
Matt: I’d say the most important change that we’re making relates to the listening experience. PRX.org has always been an open and transparent marketplace and the listener community has just sort of come along for the ride. With PRX NXT we are creating a world-class listening destination for professional audio and storytelling producers. We want to make sure that when a producer points someone to their PRX piece or producer profile that they get a great listening experience.
GPRX: Anything else we should know?
Matt: We’d love to hear what producers at all stages of their career and experience level need to improve their work and build audience. Whether you are looking to become a professional producer or a skilled hobbyist, we want to make sure that PRX is the home for your audio stories.
Have an opinion? Fill out the PRX Producer Survey.
Jake posted on Wednesday, October 16th, 2013 | Blog, PRX Projects | No Comments
We are excited to announce Matter Two!
This was an extraordinarily competitive and rigorous selection process. Hundreds of startups applied from across the U.S. and from around the world. It’s clear that word of Matter has spread, and our focus on mission, our design thinking and entrepreneurship program, and our growing community of mentors and partners is a beacon for many remarkable entrepreneurs.
We conducted in-person interviews with the top 48 semi-finalists and then selected 20 finalists to complete an 8-hour design thinking assignment that tested key assumptions about the desirability, feasibility, and viability of their ventures.
And then we jumped into a round of intensive follow-up conversations, product demos, code reviews, reference checks, due diligence, and many, many, internal discussions about our choice.
We are so proud of the result – Matter is investing in 7 media startups that will change media for good:
Connu helps emerging writers find, connect with, and monetize audiences through publishing the best new short stories.
Contextly enables publications of all sizes to be both informative and viable in the age of drive-by readers by marrying editorial wisdom to the power of algorithms.
Creative Action Network is a marketplace for artists, causes and supporters to harness their talents for good by creating, buying and sharing original, crowdsourced creative content and merchandise.
Formidable Corp. bursts the filter bubble to help connect you to people outside of your social circle.
GetCast empowers creative professionals to take control of their careers by connecting them through a platform that helps them showcase their work, hone their craft, and collaborate on a global scale.
Hacklog empowers individual journalists to be more relevant to their audiences, impactful with their stories, and in charge of their careers by providing honest analytics.
Woopie (Write Only Once, Publish It Everywhere) empowers writers and publishers to easily reach their audiences on all devices and platforms through a digital content publishing tool focused on responsive design.
Last week, these 15 mission-driven entrepreneurs packed up their lives and converged on their new home in San Francisco. They traveled from as far as Finland, Argentina, and Ireland and from as close as SOMA and the Mission. Matter has officially gone international.
Their journey kicked off with an intense, week-long bootcamp focused on building scalable media ventures using a human-centered and prototype-driven process.
The experience not only gave our entrepreneurs the tools and mindsets they’ll need to navigate the “drunken walk of the entrepreneur,” but also established the culture and community that will provide the true acceleration of the Matter experience.
Now, we drive to Demo Day. Each team with unveil their products on Feb. 20 in San Francisco and on Feb. 25 in New York City.
Where you see the teams now is just a snapshot in time. Each team will constantly iterate on its product, its distribution strategy, and its business model by getting out into the world, testing its assumptions, and gaining traction with their customers. The application process was all about testing to see if they could do that.
Each day they will be a step closer to hitting the sweet spot of feasibility, viability, and desirability. We are excited to see where they end up.
The adventure has just begun.
Lily Bui posted on Tuesday, October 15th, 2013 | Blog, STEM Story Project | No Comments
This post is part of a series of posts featuring the stories from our STEM Story Project.
What motivates young people to become scientists? Meet Maricruz Jaramillo and Samoa Asigau, two young women scientists from opposite sides of the Pacific Ocean, whose professional aspirations have taken them to the Galapagos Islands. Science reporter Véronique LaCapra joined Mari and Samoa in the Galapagos, where they are studying a type of malaria that is affecting native bird populations there. “Following in Darwin’s Footsteps” profiles their research and personal journeys into science, and highlight the changing face of scientific research. The Galapagos Islands — Charles Darwin’s inspiration and a touchstone in the history of evolutionary biology — serve as a sound-rich backdrop.
For producer Veronique LaCapra, gathering the audio and photos for her story were just the beginning. There were physical challenges as well, including
- Hiking up a steep, rocky hillside to get to one of the field sites, in the dark (before dawn), with all my recording/photo gear
- Not being able to drink the water in my room at the field station (or even brush my teeth with it). Sometimes the water went off altogether…
- Very variable weather — hot most of the time, but could be very chilly if it rained, or at night, or at higher elevation
As if physical toil wasn’t enough during her trip to the Galapagos, Veronique also experienced some close encounters with the insect kind. Centipedes, to be exact.
There was really only one thing I was sort of concerned about — a kind of centipede that is endemic to the Galapagos Islands. It’s poisonous — enough to put you in the hospital, if a larger one bites you.
[My] first night in the Galapagos, what did I see walking along the wall, right above my bed? A five-inch-long centipede (and a really big spider, but I wasn’t AS worried about that!).
There was nothing I could do about it — it was too high up on the wall for me to knock down (you’re actually not supposed to kill them, since they’re only found in the Galapagos and are protected). I left the room and by the time I came back again, it had disappeared. I checked in my bed…under my bed…nothing. So I just hoped for the best and went to sleep!
Fortunately for us, Veronique made it back to the U.S. and lived to tell the tale–both her own and that of scientists Maricruz and Samoa.
Image: Veronique LaCapra, St. Louis Public Radio
Want to follow in Darwin’s footsteps and get a close-up view of the Galapagos? Try out Darwin for a Day, a citizen science application that allows you to explore the Galapagos Islands through Google Street View and document its unique plants and animals.
Lily Bui posted on Friday, September 20th, 2013 | Blog, Press Releases | 2 Comments
The Public Radio Exchange (PRX) and The Center for Investigative Reporting (CIR) announced at the Public Radio Program Directors Association (PRPD) conference in Atlanta that they’re partnering to create Reveal, an hour-long national radio pilot that will air starting September 28 on public radio stations across the country.
The pilot is hosted by Al Letson, creator and host of State of the Re:Union, and produced by CIR’s Susanne Reber and Marketplace alum Ben Adair.
Reveal will also give listeners a behind-the-scenes look at investigations in progress, break national investigative stories, and follow up on the impact and changes that result from these stories. Online, the Reveal website will feature data apps, video, and other ways listeners can engage with deep storytelling.
In an interview with Current, CIR’s Joaquin Alvarado (CIR’s Chief Strategy Officer) said that CIR is “multi-platform already, [but] the chance to work with PRX brings together two organizations with a lot of momentum. I feel like we’re really poised, with this relationship with PRX, to take things to a new level.”
PRX’s Managing Director John Barth states, “[Alvarado and I] both came to the same realization that there is a gap around consistent investigative journalism in public radio.” Thus, the collaboration between PRX and CIR seemed like a natural partnership.
Jake Shapiro, CEO of PRX, adds, “We felt that there was really a hole in the public radio schedule for an investigative voice. This show creates a reliable, creative platform for some of the most important stories being told.”
The series premiere is slated for next fall. Tune in starting the week of September 28, and follow along on the website and social media for more updates because as we all know, there’s always more to the story.
Listen to the Reveal promo.
Follow along online:
Genevieve posted on Wednesday, August 7th, 2013 | Blog, STEM Story Project | 1 Comment
As storms raged through Oklahoma earlier this year, Martha Lillard waited them out from inside her iron lung. She is one of just dozens of polio survivors who still rely on iron lungs to breathe.
The Last of the Iron Lungs, produced by Julia Scott for our STEM Story Project, is a portrait of Martha, who contracted polio in 1953. To Martha, the 1940s machine is comfort and survival, and she is not interested in modern machines. As a researcher explains in the story, new machines operate differently, forcing air into the lungs in a way that doesn’t feel right for iron lung patients. Take a listen all the way through to hear about Martha’s dreams of driving inside her iron lung:
Julia Scott sent us some thoughts about her experience producing this story:
“Martha’s story is fascinating enough on its own. It’s a radio producer’s dream to be able to capture the kinds of sounds no one will ever hear again – the mechanical bellows, pushing air through a machine older than Martha herself.
“Reporting this story made me realize how distant and abstracted polio has become in our national memory. Martha’s bedroom is dominated by her iron lung, a relic of history that most people my age may never even have heard of (I’m 32). To her, it’s a trusted companion and a lifelong friend. But the iron lung symbolized one of the most terrifying, unpredictable health epidemics of the 20th century. Archival photos like this one brought home the sheer scale of the outbreak – and the prospect of lifelong paralysis that thousands of people endured.
“One of the highlights of this project was being able to try out Martha’s iron lung – something I was a little scared to do. I laid down on the sliding cot, pushed my head through her foam neck collar and she sealed me in. It wasn’t claustrophobic, but I wasn’t counting on how hard it would be stop drawing breath and let the respirator take over pushing my diaphragm in and out, forcing air to whoosh into my throat. “Stop trying to breathe!” Martha instructed. For her, lying in the iron lung is the most comfortable sensation in the world.
“Since the story has aired I’ve received emails from people whose families were touched by polio, grandfathers and great-aunts who spent time in an iron lung but graduated to breathing on their own. They see Martha’s story as part of the same continuum.”
Want more? Check out our other STEM Story Project pieces.
Sam Greenspan posted on Wednesday, July 31st, 2013 | Blog, PRX | No Comments
Earlier this year, the Third Coast International Audio Festival ordered up an auditory feast with their annual ShortDoc contest. The challenge was: make a two- to three-minute radio story on the idea of “appetite,” serve it up in three “courses” (i.e. chapters), and title it with one of the five tastes. (Yes, umami counts.)
Team Third Coast sorted through nearly 250 submissions and hand-picked eight superior ShortDocs. And they’re turning it over to We, The People to pick the best one for a “People’s Choice” award.
These ShortDocs will not be on the table for long. Voting closes today, July 31 — BUT, word on the street is that voting will stay open until 11:59pm Hawaii time, or 5:59am on August 1 on the east coast. Get your fill of ShortDocs while they last!
Rekha posted on Monday, July 1st, 2013 | Blog, PRX | No Comments
Stations do most of the purchasing on PRX.org, but we also have a nifty system to easily connect you with non-station purchasers: the Outside Purchaser program. We’ve been working hard to grow this area as a promising way for the PRX producer community to reach more listeners and earn more revenue.
To power these efforts, PRX will start charging a 15% commission on each outside purchaser transaction (except Public Radio Remix and How Sound, since they’re run by PRX), starting today, July 1. This helps offset our growing costs in finding new purchasers, onboarding them, and managing permissions and payment. We advocate for good rates and terms for producers, and we matchmake purchasers with pieces so more gets bought.
Recent additions to the outside purchaser pantheon:
- PRI’s The World
- Listen Edition – founded by former WBUR reporter Monica Brady-Myerov to bring public radio into the classroom
- Two stations from Astral Radio, Canada’s largest radio broadcaster
- Radio New Zealand
- Documentary on One – a documentary program on RTE, Ireland’s national broadcaster
- American Voices – an iPad app for advanced English learners
The latest list is always in My PRX, where you can also manage your opt-ins (i.e. give a purchaser advance permission to buy your piece if they want it). If you think you have something a purchaser might want, message them directly or let us know. If you know of an organization that wants to buy audio content, let us know that, too.
Jake posted on Thursday, June 13th, 2013 | Blog, Press Releases | No Comments
Today is Matter Demo Day! See below for the official press release.
[UPDATE: here is some press coverage of demo day, including "Public Media Collides with Silicon Valley at Matter Accelerator; Six Startups Emerge"]
[UPDATE: applications for Matter's next round are now open, and info sessions posted in San Francisco, New York, Boston, Washington DC, Chicago].
The first class of 6 startups is graduating from our four-month accelerator program in San Francisco. This is a major milestone for Matter, and for each of the teams it is an important ritual of startup life – pitching in front of a room full of investors and media.
PRX is a founding partner of Matter, with Knight Foundation and KQED as the cornerstone investors in our first fund.
Since we launched Matter last December I’ve been bouncing between Cambridge and San Francisco to work with managing partner Corey Ford and director of operations Jigar Mehta to help guide this remarkable class of entrepreneurs to this moment.
It’s an outstanding group of people, all passionate about their products, their teams, and the shared mission to change media for good.
Today we are also opening the applications for Matter Two – our next accelerator class starting in October. Please help us spread the word to find extraordinary mission-driven entrepreneurs with a vision for a more informed, connected, and empowered society. We’ll be hosting info sessions over the next several weeks in Boston, New York, Washington DC and Chicago.
Matter is a community and we are always expanding our network of mentors, advisors, partners and sponsors. Join us!
CEO, PRX Inc.
Download photos here: http://imgur.com/a/lVEZs#1
MATTER, NEW STARTUP ACCELERATOR FOR MEDIA VENTURES,
SHOWCASES INAUGURAL CLASS AT FIRST-EVER DEMO DAY
Matter kicks off call for applications for its second class; deadline is July 28th
San Francisco, CA (June 13, 2013) – At the first demo day hosted by Matter, the media startup accelerator backed by KQED, The John S. and James L. Knight Foundation, and PRX, six media startups today made their case for capital and highlighted how their ventures can help build a more informed, connected, and empowered society.
Fusing public media values with the methods and mindsets of Silicon Valley entrepreneurship, Matter invests in entrepreneurs who show high potential to create media ventures that have a meaningful, positive impact on society while pursuing a sustainable, scalable, profitable business model.
For the six teams that comprise Matter’s first class, today’s presentation to a select group of investors, media executives, and mentors marked the culmination of an intense four-month program. Participants were provided with a $50,000 investment and working space in Matter’s co-working facility in San Francisco’s tech-friendly SoMa neighborhood. Each team participated in a bootcamp focused on building scalable media ventures with a human-centered, prototype-driven design process, as well as a regular series of design reviews, speaker sessions, and mentoring meetings with entrepreneurs, investors, and media executives.
The six startups that presented at Matter’s first demo day address the many ways audiences consume media (reading, listening, watching, interacting) while also empowering audiences to participate and create media in their own ways. The ventures, which include participatory platforms, mobile applications, B2B media services, and content production engines, are:
- ChannelMeter is a professional grade analytics platform for publishers and brands focused on maximizing and engaging audiences in online video.
- InkFold is a reading list compiled automatically from your gmail that turns your friends into a reading club.
- Mixation is a network of online TV stations that anyone can create.
- OpenWatch is an investigative network for creating a just society through radical transparency.
- SpokenLayer SpokenLayer unmutes the written web. We partner with publishers to turn articles into audio read by real people..
- Zeega is revolutionizing interactive storytelling for a future beyond blogs, enabling anyone to express themselves by easily combining media from the cloud.
“I couldn’t be more proud of what these six ventures have accomplished in the last four months,” said Matter Managing Partner Corey Ford. “The goal was to have them continuously test and iterate on their venture to make it more and more relevant to their audiences and more and more viable for investors while maintaining their focus on building a more informed, connected, and empowered society. They’ve done just that.”
“Matter itself is a start-up, and today marks a major milestone in our mission to change media for good,” said Jake Shapiro, Matter Partner and CEO of PRX. “This remarkable group of entrepreneurs now forms the nucleus of Matter’s expanding community of mentors, partners, and investors.”
“KQED invested in Matter to connect public media to the Silicon Valley innovation ecosystem and attract new ideas, technologies, and creative entrepreneurs with ventures that intersect with our mission of media for the public good,” said KQED President John Boland. “All six of the start-ups participating in this first Matter demo day fit that description, and their interactions with KQED staff have been mutually beneficial. Matter is off to a great start.”
“Matter is using entrepreneurial approaches to drive innovation in public media,” said Michael Maness, Knight Foundation Vice President of Journalism and Media Innovation. “By supporting the first-ever Matter demo day, we are providing start-ups with the opportunities they need to build their ideas and contribute to a more informed society.”
Applications for Matter’s second class, which will begin in October 2013, are being accepted today through July 28, 2013.
Any media startups with multi-disciplinary teams who have early-stage prototypes,an apply. Information sessions for potential applicants will be held in five cities over the next month: San Francisco (June 19, July 9), Boston (June 25), New York City (June 26), Washington, D.C. (June 27), and Los Angeles (July 10). For the first time, Matter will be accepting applications using AngelList. For information, application guidelines, and the schedule for Matter information sessions, go to www.matter.vc.
Fusing public media values with Silicon Valley entrepreneurship, Matter is a start-up accelerator supporting media entrepreneurs building a more informed, connected, and empowered society. Backed by KQED, The John S. and James L. Knight Foundation, and PRX, . Matter invest in entrepreneurs who show high potential to create media ventures that make a meaningful, positive impact on society while pursuing a sustainable, scalable, profitable business model. For more information visit http://matter.vc/press/.
KQED serves the people of Northern California with a public-supported alternative to commercial media. Home to the most listened-to public radio station in the nation, one of the highest rated public television services, and a leader in interactive technology, KQED takes people of all ages on journeys of exploration—exposing them to new people, places and ideas. www.kqed.org
About the John S. and James L. Knight Foundation
Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. We believe that democracy thrives when people and communities are informed and engaged. For more information, please visit knightfoundation.org.
PRX is an award-winning public media company, harnessing innovative technology to bring significant stories to millions of people. PRX operates public radio’s largest distribution marketplace, offering thousands of audio stories for broadcast and digital use, including signature PRX programs like The Moth Radio Hour. PRX mobile apps for public media include This American Life, KCRW Music Mine and Public Radio Player. For more information, please visit www.prx.org/about-us/press.
Jake posted on Monday, May 13th, 2013 | Blog, Press Releases, PRX | 1 Comment
PRX is always looking for ways to improve distribution tools and platforms for producers. While we have mostly focused on getting completed programs to audiences across broadcast and digital, we are also increasingly hearing from producers and stations that the task of managing audio archives is a constant challenge.
So when we first heard of the remarkable efforts of Anne Wootton and Bailey Smith – the dynamic duo behind Pop Up Archive (winner of the 2012 Knight News Challenge) – we knew we should join forces.
An awesome partnership was born, and for the last several months PRX’s development team has been working with Anne and Bailey to create an easy-to-use web application that archives audio and a lot more.
Today the official announcement of the Pop Up Archive beta site is out (see below), and interested producers can request an invite to take it for a spin.
Among other things, the Pop Up Archive:
- Generates automatic transcripts and keywords so that audio is both searchable and easy to organize.
- Provides access to an archive of sound from around the world.
- Has options for both private and public storage.
- Saves time and money for producers, creators, radio stations, media organizations, and archives of all stripes.
Pop Up Archive is integrated with PRX so members of both can use their existing accounts, and will have the option of publishing their audio to PRX for distribution.
Contact: Anne Wootton, 510-463-4066, email@example.com
Pop Up Archive to create open search and access for audio
Web platform stores, transcribes, and organizes digital media
We gather sound to tell stories. Memories fade and material can easily get lost or degrade. But when it’s easy to archive, it’s easy to find the threads that create stories when you need them.
OAKLAND, Calif. – (May 13, 2013) – Pop Up Archive and PRX are elated to announce the launch of Pop Up Archive, a web-based system that brings audio to life. The service is a lightweight web application that allows users to search and access audio files from anywhere, opening a door for content creators and journalists to strengthen their work. It is currently being developed as an invitation only pilot, but will open to the public in summer 2013.
Pop Up Archive allows media creators to save, organize and find audio without installing any software or managing a server. The system is capable of ingesting large amounts of digital sound and providing automated transcripts with subject tags, timestamps and robust indexing for powerful search. Visitors to Pop Up Archive can also access a quickly growing database of international sound from oral history archives, universities, media organizations and individual collectors. With this audio comes the potential to liberate undiscovered histories, bring new voices into media, and make archiving an integral and painless part of production workflows.
“Most small and independent multimedia publishers have not developed good systems for archiving and sharing their work,” said Michael Maness, vice president for journalism and media innovation at the John S. and James L. Knight Foundation. “Pop Up Archive opens a real opportunity for these content creators to increase the value of their work by allowing them to organize and access audio content and preserve it for future generations.”
Pop Up Archive is a winner of Knight Foundation’s 2012 News Challenge.
Voices from archives around the world are waiting to be discovered in previously
Interested producers can request an invite at popuparchive.org to join the beta test. Pop Up Archive provides unlimited free public storage through the Internet Archive, a San Francisco nonprofit founded to build an Internet library with permanent access to historical collections that exist in digital format. For more sensitive material, private storage options are also available.
The entire Pop Up Archive system will be free for a limited time, with tiered service plans in the future. Planned future improvements to the service include editable transcripts and keywords, additional options for handling rights and access to audio, group memberships and enterprise services for digital audio collections.
For larger media organizations, Pop Up Archive acts as a layer on top of existing content management systems and production workflows. Its simple web interface integrates with reporter habits to strengthen newsrooms — no clunky software. A simple drag-and-drop functionality allows users to add audio that becomes immediately searchable with context beyond the typical YouTube search result. Pop Up Archive is building a dynamic archival body of content that can be easily searched and accessed via API, informed by related efforts such as the American Archive Content Inventory Project and the Public Media Platform.
Request an invite today at popuparchive.org for a free account to start making your audio searchable. Archive entire collections of raw audio and completed work — save time and rediscover amazing material by revolutionizing how you organize it.
PRX is an award-winning public media company, harnessing innovative technology to bring significant stories to millions of people. PRX operates public radio’s largest distribution marketplace, offering thousands of audio stories for broadcast and digital use, including signature programs like The Moth Radio Hour. PRX mobile apps include This American Life, KCRW Music Mine, Radiolab, and Public Radio Player. Contact: Jason Gordon, 2126278098; jason [at] pkpr [dot] com.
About Pop Up Archive
Pop Up Archive is building a collection of sound from around the world with partners and clients from a growing body of media organizations, oral history archives, and journalists. Born at the UC Berkeley School of Information and supported by the Knight Foundation and the National Endowment for the Humanities, the system is a lightweight web application that makes audio searchable without requiring technical expertise from users. Contact: Anne Wootton, 5104634066; edison [at] popuparchive [dot] org.
About the John S. and James L. Knight Foundation
The John S. and James L. Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. The foundation believes that democracy thrives when people and communities are informed and engaged. For more, visit www.knightfoundation.org. Contact: Andrew Sherry, 3059082677; media [at] knightfoundation [dot] org.
Genevieve posted on Thursday, April 18th, 2013 | Blog, Global Story Project | No Comments
This post is part of our series highlighting productions from our Global Story Project.
Have you ever thought of your home town as having its own sound? What about how different your city probably sounded 90 years ago?
Moscow-based producer Charles Maynes introduces us to composer Arseny Avraamov, whose 1923 Symphony of Sirens, with no existing recordings, makes it the stuff of legend… and perfect for a creative, experimental audio piece. Take a listen to The Symphony of Sirens, Revisited:
Charles filled us in on what attracted him to Avraamov and his symphony:
“You know, this is a story I first became fixated on several years ago but had no idea how to make. How do you produce a radio story about a music performance from nearly a hundred years ago that no one had recorded? I didn’t know. And so after doing a bit of research, I decided there wasn’t enough ‘there’ to carry a story. So I did what I thought was the smart thing — I dropped it.
“I guess in that way, the title of the story — ‘Symphony of Sirens, Revisited’ — is truer than you might think. With a gentle nudge from PRX (my way of saying thanks!), this is literally me taking another swing at the Avraamov legend. I still don’t know if it ‘works’, but I do find it interesting to think, production-wise, about the little things I do now vs. what I would have done then. The conceit of the piece was to do it as a (kind of) detective story, but the mechanics of the production involved attention to transitions, pacing, and the occasional hint of audio pyrotechnics. Production tricks, in other words. They may not be good tricks, but they’re my tricks — except, of course, for the ones I stole!”
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