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Case Study: Esquire Classic Podcast for Broadcast

Podcast to broadcast.

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Todd Mundt

We kick around this notion all the time at PRX: can the stories and styles that work so well in the highly intimate podcast medium also work in the mass form of radio?

Some do, some really don’t, and I am skeptical of podcast-to-broadcast working in every case. But KUOW in Seattle is one of those daring stations that’s willing to try something at least once. A few weeks back Todd Mundt, managing producer at KUOW, reached out to PRX saying he’s a big fan of the Esquire Classic podcast that we produce with Esquire magazine.

Screen Shot 2016-02-08 at 5.58.46 PMEvery two weeks, Esquire editor Tyler Cabot, host David Brancaccio (and anchor of the Marketplace Morning Report from APM), producer Curtis Fox and I select a nonfiction story from the Esquire archives. The Esquire Classic podcast then dissects the story and its background—the assignment, editing, twists and turns—and its newfound context in the 21st century. Cindy Katz, an actor, usually reads excerpts live and David interviews an expert: the article’s original  author, editor, or someone else who really knows the material.

Todd suggested trying an episode for broadcast in Seattle. “The larger KUOW view is that we find, curate and present the most interesting content from wherever we can get it,“ he said. That mindset attracted him to an episode about a Tom Wolfe story profiling Silicon Valley pioneer Robert Noyce. Noyce was a major developer of the silicon chip, and helped create the entrepreneurial culture that we now associate with innovation. Brancaccio interviewed acclaimed tech reporter Kara Swisher of Re/code for the podcast.

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Robert Noyce

“It was a moment to present a story the [Seattle] audience would find interesting,” said Todd. “This was a creation moment for Silicon Valley, the whole ethos of it, and Kara is in a unique position as a chronicler. With Brancaccio known to the audience, you have it all come together.”

The challenge was to take a 30-minute podcast and make it sound right on air. Todd worked with producers Caroline Chamberlain and Curtis Fox to break the podcast into four sections. Caroline had to craft tight and contextual host leads that really fit each excerpt. “We chose to serialize [the podcast], and that is harder. As you get deeper in, you get to parts two or three or four, and you have to do more backfilling of information in host intros, which we try to keep to no more than 25 seconds,” said Todd. He and Caroline went through many drafts. The Esquire Classic excerpts ran on consecutive days within a cutaway in All Things Considered (ATC). “It worked because I think of ATC as a bit of a step back from the day’s news. Plus our listening is high then.”

PRX is interested in working with other stations on this notion of podcast-to-broadcast. If you are station that’s game for surprising your audience with newly contextualized, original content, please get in touch at john@prx.org. You can find all the Esquire Classic episodes on PRX.org.

Written by John Barth, chief content officer at PRX.

New Podcast: Orbital Path with Michelle Thaller

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Please welcome the newest podcast from PRX, Orbital Path.

Hosted by NASA astronomer Michelle Thaller, the series takes a look at the big questions of the cosmos and what the answers can reveal about life here on Earth. Space, stars, the universe, and us — for space lovers or just the curious.

The debut episode features the infamous Phil Plait of Bad Astronomy, as Michelle and Phil talk about why aliens get the credit for almost everything unexplainable. And episode two is in the works with another guest you won’t want to miss.

Subscribe on iTunes and beyond.

Orbital Path is produced by award-winning reporter Lauren Ober based at WAMU in Washington, DC. Many thanks to the Alfred P. Sloan Foundation for making the show possible, along with PRX’s STEM Story Project and Transistor, our podcast featuring science stories from reporters near and far.

Thank you, also, to Carl.

Announcing this year’s STEM Story Project grantees

PRX is pleased to announce the grantees for our third annual STEM Story Project, funded by the Alfred P. Sloan Foundation.

The STEM Story Project is an open call for science, tech, engineering, and math pitches. Over the summer, we asked producers around the world to share their ideas with us. Then, a team of scientists in various disciplines, plus a team of radio professionals, screened the over 100 proposals we received. As you can imagine, the final decisions were incredibly difficult to make!

The stories below (titles subject to change) are being created right now, and will be available on PRX.org starting in mid-November. Stations and shows on PRX can license the stories for air, and they will also be featured in the upcoming season of our science podcast, Transistor.

Past years’ STEM stories aired on many stations, PRX Remix, Here and Now, All Things Considered, and Studio 360, to name a few. So don’t be shy if you’re with a show or station and not yet on PRX. Get in touch.

Without further ado, the grantees of our third annual STEM Story Project are…

The Words are a Jumble from Tobin Low.
Vissarion Shebalin was not a great composer. But his music could unlock an important truth about how the brain processes music and language.

Rodney Learns to Fly from Ari Daniel.
Rodney grew up selling dope and guns. But he’s always loved caring for birds. The drugs landed him in jail. The birds helped set him free.

Ovarian transplant is the surgery on infertility’s cutting edge from Robin Amer.
Twins Carol and Katie are physically identical in every way but one: Katie was born without ovaries. Carol donated hers to her sister so she could start a family.

Imagine All the People from Pien Huang.
Meet a four-year-old with a LOT of imaginary friends. What do fake friends do for us as kids and adults?

HIc Sunt Dracones: The Art of Polynesian Wayfinding from Lily Bui.
Ancient Polynesians relied on three core faculties to navigate: knowledge of the stars, understanding of the environment, and—above all—their memories.

Owning the Clouds: Fears, facts, and the future of weather from Steven Jackson.
Can we harness clouds to counter drought, stop storms, and fight climate change? And if we can, should we?

Peeing in My Pants, Everybody Does It from Lauren Whaley.
A personal and research-driven journey into the science, technology and emotional sides of pelvic floor dysfunction.

From Frogs To Wands of Destiny: The Evolving Science of Home Pregnancy Tests from Anne Noyes Saini & Amy Gastelum of the podcast Mother.
Trace the evolution of modern pregnancy testing from when tests entailed injecting frogs with women’s urine, to the first reliable home pregnancy test kits.

Many Humans, One Music? from Katie Burke.
Is music a universal language? A new study says music worldwide shares features like rhythm & group performance.

The Science of Protecting Cities from Floods from Jenny Chen and Ellen Rolfes.
Head to the scene of forensic flood science, where engineers are doing detective work to rebuild cities to be more resilient to climate change.

CSI Bee Squad from Megan Molteni.
A look inside a tiny crime scene — investigating a bee kill.

That Bowl Was Delicious from Hannah Marshall & Quentin Cooper.
Swear your coffee tastes better from your favorite mug? You may not be imagining it.

The Noisiest Species from Kerry Klein.
How our vrooms, clangs and thunks are harming natural ecosystems — and ourselves.

Tick Tock Biological Clock from Marnie Chesterton.
Women in their late 30s are told their fertility falls off a cliff. The truth is more surprising.

Three Letters Met on Broom Bridge from Samuel Hansen of the podcast Relatively Prime.
Every October, hundreds of devotees gather to walk across a bridge in Dublin — for math.

The Ghost in the MP3 from Emily Richardson-Lorente.
What’s lost when a song is compressed into an MP3? To the untrained ear — perhaps nothing. But to one composer, it’s the source of stunning and ghostly ‘lost sound’ compositions.

Cosmic Ray Catchers from Ross Chambless.
Something out there is hurling powerful particles at Earth, and a team of scientists have found a hotspot near the Big Dipper.

Radiotopia Shows Make up 1/3 of Third Coast Winners

Winners of the 2015 Third Coast Audio Festival/Richard H. Driehaus Foundation Competition — honoring the best new audio works — were announced today. Three of the nine winners are from Radiotopia, PRX’s podcast network. Congratulations to all!

The category in which each winner falls (like Best New Artist, and so on) will be announced on October 24th during the awards ceremony at the Filmless Festival in Chicago. Take a listen to the winning episodes from Radiotopia shows below:

695BGK (USA)
Produced by Lauren Spohrer and Phoebe Judge for Criminal

The Living Room (USA)
Produced by Briana Breen with editing, mixing and scoring by Brendan Baker for Love + Radio

Structural Integrity (USA)
Produced by Joel Werner and Sam Greenspan with editor Roman Mars for 99% Invisible

Welcome Maggie Taylor!

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Hi everyone! My name is Maggie Taylor and I am very excited to be joining PRX as the new Director of Marketing, and to be making my first foray into both the public media and nonprofit spaces.

I obtained my undergraduate degree in Public Relations from the University of Rhode Island. Since then, I have built a marketing background that’s heavy in tech and start-ups, in both the B2B and consumer spaces. I love working directly with consumers, and using PR, influencers, and social media tools to help grow brand awareness and adoption. I enjoy representing the voice of a brand, and the opportunity to facilitate new customer exposure. I’m also an avid reader and writer, and like to create engaging pieces of content and experiences. I love public radio and listening to podcasts; I remain in constant awe of their ability to create such intimate relationships between host and listener. It reminds me of a quote from the book “All the Light We Cannot See”: “Radio: it ties a million ears to a single mouth.”

On the personal side, I hail from the Seacoast area of NH, but had the pleasure of living out a West Coast adventure in San Francisco for two years, and returned last summer via a cross-country road trip. In my spare time I love traveling, food, reading, and spending time with my friends and family. I also have a penchant for song memorization and, consequently, karaoke.

I’m delighted to join this intimate and passionate team to help craft and spread the unique PRX story to a large, diverse audience. I’d love to personally connect with all of our readers and listeners, so please feel free to reach out and introduce yourself: maggie.taylor@prx.org.

Julie Shapiro Selected as New Radiotopia Executive Producer

Drumroll please… After a highly competitive search, Julie Shapiro has been selected as the Executive Producer for PRX’s Radiotopia.

Julie’s leadership, creativity and commitment to excellence will drive Radiotopia’s success as a leading podcast network at a moment of growth and opportunity for the industry as a whole.

Julie will help lead overall strategic planning for the network, establish and oversee production standards and best practices, develop and manage creative collaborations, and set and meet audience and revenue targets.

We are thrilled to welcome Julie as the newest member of our stellar team.

Check out the press release below for details.


PRESS RELEASE

Contact Kerri Hoffman, COO
Email kerri@prx.org
Website www.prx.org

Cambridge, Mass., September 1, 2015 — PRX is pleased to welcome Julie Shapiro in the new role of Radiotopia executive producer.

Radiotopia is at the epicenter of the newly expanding galaxy of podcasts. Since launching in February 2014, Radiotopia has accelerated to 8.5 million monthly downloads across a growing roster of 13 programs, including 99% Invisible, the celebrated show on design from Roman Mars, and Criminal – a new breakout hit from Lauren Spohrer and Phoebe Judge. In May 2015 the Knight Foundation awarded $1M to PRX to support the development and strengthening of Radiotopia.

Julie will bring editorial vision, creativity and leadership to Radiotopia’s expanding portfolio of top programs. She will work closely with PRX, Roman Mars and the Radiotopia producers to grow the shows, cultivate relationships with talented producers and partners, and build sustainability of the podcast medium.

Julie co-founded and was artistic director of the Third Coast International Audio Festival (TCIAF) for thirteen years. As the creative engine at TCIAF, Julie did everything from co-producing the biannual conference and Filmless festival, to co-curating and editing the Re:sound podcast, to leading strategic direction and public image of the organization.

In 2014, Julie left TCIAF to become the founding executive producer of the Australian Broadcast Corporation’s Creative Audio Unit (CAU), where she led a team in establishing two weekly, national shows and set the strategy and vision for the unit. She is a thought leader and a determined advocate of creative pursuits. Julie originally coined the term “Radiotopia” in a speech at the Third Coast Festival, describing it as a place where awesome stories live.

“Julie has championed the work of hundreds of independent producers and has demonstrated the passion and bold thinking we need to make Radiotopia thrive.” said Kerri Hoffman, Chief Operating Officer of PRX.

Julie is also known for her dedication to diversity and gender balance in public radio, and wrote the influential ”Women Hosted Podcasts” article which had a major impact on the public media industry.

Radiotopia co-founder, Roman Mars said, “Julie Shapiro will provide leadership and vision for both Radiotopia and for the emerging podcasting industry as a whole.”

About PRX
PRX is an award-winning nonprofit public media company, harnessing innovative technology to bring compelling stories to millions of people. PRX.org operates public radio’s largest distribution marketplace, offering tens of thousands of audio stories for broadcast and digital use, including This American Life, The Moth Radio Hour, Sound Opinions, State of the Re:Union, Reveal, and the Radiotopia podcast network. PRX Remix is PRX’s 24/7 channel featuring the best independent radio stories and new voices. PRX was created through a collaboration of the Station Resource Group and Atlantic Public Media, and receives support from public radio stations and producers, The Corporation for Public Broadcasting, the National Endowment for the Arts, the Ford Foundation, the John D. and Catherine T. MacArthur Foundation, the Wyncote Foundation, and Knight Foundation.

Meet The Sarahs: A New Audio Fiction Competition

It’s time audio fiction had its own red carpet

Introducing The Sarah Lawrence College International Audio Fiction Award

The Sarah Awards will celebrate and reward the best audio fiction works from around the world with $3,500 worth of prize money and an awards ceremony in New York in Spring 2016.

Get the guidelines, then get creative!

The early bird submission timeline is Nov. 23 – Dec. 21, so you have plenty of time to dig in and put your best fiction forward.

The Sarahs also includes:

BONUS: Winners of The Sarahs and the Very, Very, Short, Short Stories Contest will be featured on PRX Remix — PRX’s 24/7 stream of the best independently created audio stories — airing online, SiriusXM 123, and broadcast stations around the country.

Starting June 1: Open Call for Your Science Audio Story Ideas

PRX is back with our third annual open call for science radio ideas — the STEM Story Project. STEM Stories from 2013 and 2014 aired on Here & Now, All Things Considered, Studio 360, our science podcast Transistor, PRX Remix, and numerous other podcasts and public radio stations around the country. We’re excited to do this again.

Starting June 1, we’ll accept proposals to create radio stories inspired by STEM topics (Science, Technology, Engineering and Math). We have a pool of funding from the the Alfred P. Sloan Foundation to distribute among multiple projects.

Our goals are to:

• Unleash highly creative, STEM-based original stories and productions
• Educate and excite listeners about STEM topics and issues
• Tell stories and explain STEM issues in new ways

Have an idea for a story? We will accept proposals between June 1st and July 1st, 2015. Here are the application guidelines. Be sure to check them out, and stay tuned to #PRXSTEM on Twitter, via our handles @TransistorShow and @prx

Have questions? Comment below or email your questions to stem@prx.org. But please refer to the FAQ below and application guidelines first!

May the force be with you.
-John Barth & Genevieve Sponsler

The PRX STEM Story Project Team

____________________________________________
FAQ

What is PRX’s STEM Story Project?

An open call for proposals to create radio stories about STEM (science, technology, engineering, and math). In the past two years, PRX has funded the creation of 29 STEM stories. They’ve aired on national shows like Here & Now, Studio 360, All Things Considered, our science podcast Transistor, and PRX Remix, in addition to being aired on stations throughout the country.

TIMELINE

What are the dates?
PRX will accept proposals online between June 1 and July 1, 2015 at 11:59 p.m. ET. Accepted proposals will be announced in early September. Producers will then have two months to create their stories and publish them to PRX.org by November 1, 2015.

ELIGIBILITY

Who can apply?
We welcome any producers or writers with audio production experience to apply. Producers can be independent or station-based.

What if I don’t have audio production experience but want to submit a story?
We recommend that you work with an audio producer to come up with a story proposal and to provide audio samples.

If I already received a grant last year, can I apply again this year?
Yes.

If I applied last year and didn’t get a grant, can I apply again?
Yes, but you must apply with a different story than the one you submitted last year.

I have a podcast/an idea for a podcast. Can I submit my podcast as a proposal?
We cannot fund an entire series, but you can submit an entry for a single episode of your podcast. For example, in past STEM open calls PRX has funded single episodes of Criminal, 30 Minutes West, and Destination DIY.

THE APPLICATION

What do I need to include in my application?
We’re looking for a proposal of your story idea, two audio samples of your previous work, and a proposed budget.

How long should my proposed audio story be?
We generally ask that the stories be 10 minutes or less. Shorter stories are more shareable online and more likely to get picked up by national shows, podcasts, and stations. Past stories we’ve funded have ranged from 6 to 18 minutes long, but again, with the majority being under 10 minutes.

How will proposals be chosen?
We will work with a team of science advisors and radio advisors to select proposals that best fit the project’s goals.

BUDGETS

What should I include in my budget?
Producer fees, engineering fees, travel expenses, and editor fees. If your proposal is chosen, we will contact you to revise your budget, if necessary. See the application form here for details.

How much funding do you tend to provide for each story? What is the average budget?
The total pool of money we have is about $50k, and in the past we have broken that up over 15 or so applicants. However, that being said, we don’t share more budget info than that. We want the flexibility to work with producers on stories that may surprise us, and change what we do year to year. Some stories require travel or big expenses, and some do not. So we want to see your budget, your freelance rate, etc. And then if we want to work together but the numbers aren’t quite doable, we talk about it with you.

I’m wondering how you go about funding station-based reporters. Does it go straight to the reporter, based on the time spent on the STEM story? Or does it go to the station?
We set this up based on whatever rules/process you have regarding employment at the station and the nature of the story. If it is a station-based story that is one thing; if it is a total freelance thing, that might mean something else. If you are allowed to do freelance work and keep 100%, we do that. If stations get a cut no matter what, we have to abide by that. If stations demand 100%, we have to respect that. Let us know in the budget section of your application.

PRODUCTION

Will you be giving me any guidance during the production process?
PRX requires at least one mandatory check-in during the production period to go over initial script drafts.

POST-PRODUCTION

What happens after the stories are done?
PRX will work with you to get the pieces licensed to different stations within our network as well as placed on blogs + other digital platforms.

Hi, I’m Alex! (=^_^=)

Lewiston Middle School Students with Claire Holman, head of Blunt Youth Radio, and two Portland High School students. The show aired  on March 30th from WMPG in Portland, ME and featured selections from students' interviews with Lewiston community members.
Lewiston Middle School Students with Claire Holman, head of Blunt Youth Radio, and two Portland High School students. The show aired on March 30th from WMPG in Portland, ME and featured selections from students’ interviews with Lewiston community members.
Hi, my name is Alexandra Morrow (but you can call me “Alex”). I’ll be here at PRX as an intern through the end of August. I’m an only-child born and raised in Southern Maine, 4 houses over the border from New Hampshire (but that still makes me a Mainer, right??). I just finished my Junior Year at Bates College in Lewiston, ME where I’m a self-designed Narrative Studies Major. I’m interested in using stories and public media to organize communities and connect people across lines of difference. In Lewiston I run an after-school workshop for Middle Schoolers – helping to guide them through the process of conducting audio interviews to learn more about their community.

Last summer I interned at Atlantic Public Media in Woods Hole, MA. I spent the summer making Sonic IDs and produced a 6-minute feature about the upcoming 400th Anniversary of Plymouth Plantation (in 2020) from the perspective of Native Wampanoag. I’d played around a little with audio editing before getting to APM, but didn’t realize just how much work goes into production until I was sitting at a desk, staring at hours upon hours of audio, and trying to find those golden 30-60 seconds.

Recording Sonic IDs on a Farm in Rochester, MA for Atlantic Public Media (Summer 2014)
Recording Sonic IDs on a Farm in Rochester, MA for Atlantic Public Media (Summer 2014)

My appreciation for public radio and audio-storytelling increased exponentially in those moments. It’s hard work, people!! It takes a long time to really figure it out and get it right. I can’t count how many times I read Ira Glass’ quote about creativity that summer. It’s going to take a while, it’s going to take a while… just gotta fight through it. Nothing I produce at this stage in my life is actually going to feel good enough. Just. Have. To. Keep. Trying. Ahhh.

I spent August – December 2014 in Kathmandu, Nepal living with a host-family and learning Nepali. I worked with the phenomenal power-couple Jaya Luintel and Madhu Acharya, two incredible and renowned radio-Journalists in Nepal. I worked mostly with Jaya doing some writing for her organization The Story Kitchen. I didn’t produce a radio story in Nepal for a number of reasons, but largely I was trying to figure out ethics of recording in a cultural context completely different from my own. I did a final project on Women Exercising in Nepal. I was inspired by a group of women from the Siddhipur Jogging Group. I met them while on one of my early morning runs with a friend and we were graciously welcomed into their community and their homes. These women became family. I returned in late-December to a world of snow, and ice, and closed-off New England homes. It was a hard transition to say the least and I miss my family every day. We talk on the phone often.

With the Siddhipur Jogging Group
With the Siddhipur Jogging Group

The recent earthquake in Nepal has been devastating. To learn that the people who so graciously shared their lives and their culture, who became both my family and my friends are struggling in ways that are difficult to fathom is heartbreaking. My host-family and many of the women from the Siddhipur Jogging group lost their homes. Many lives have been lost and countless more will be threatened as the situation continues to worsen. I’m trying to find ways to effectively assist in recovery efforts from afar. Nepal and its people have a long road ahead in terms of recovery. I had been planning to return in June with my parents (this would be their first time out of the US!), but we all agree the money can be better used to support relief efforts.

I’m really excited to be here at PRX this summer. I’ll be here in the office once a week, on Tuesdays. When I’m not at PRX I’ll be working at Brandmoore Farm in Rollinsford, NH. At Brandmoore I’m doing a combination of farm Brandmoore Farmwork and media production. Becky and Phil Brand so graciously invited me to work as a Digital Media Producer / Outreach Coordinator this summer. I’ll be creating content to showcase their farm and also look into the ways that local farms and food systems can reach a wider range of the population through public media. The content I produce might also be used for a Kickstarter Campaign they’re organizing in the near future. I’m hoping to integrate that work into something I do here at PRX. What that will look like, however, I’m not sure!

In my spare time I like to run in the woods, bike long distances, and experiment with fresh ingredients in the kitchen. :-)

If you read all the way to here, you’re a trooper! I definitely wrote way too much – but hey, that’s me.

Questions? Comments? Fantastic story?! Shoot me an email. alexandra@prx.org

 

Introducing Transistor, A Science Podcast from PRX

PRX is thrilled to announce the launch of a new weekly podcast series Transistor (official press release). Three scientist hosts — a biologist, an astrophysicist, and a neuroscientist — report on conundrums, curiosities, and current events in and beyond their fields. Sprinkled among their episodes are the winners of the PRX STEM Story Project, a competition we held for unique science radio.

Just as the transistor radio was a new technical leap, this Transistor features new women voices and their science perspectives. We’ve launched with four episodes from our three scientist hosts:

  • Dr. Michelle Thaller, an astrophysicist at NASA’s Goddard Space Flight Center, who studies binary stars and the life cycles of the stars.
    • We Are Stardust: We’re closer than ever before to discovering if we’re not alone in the universe. Astrophysicist Michelle Thaller visits the NASA lab that discovered that comets contain some of the very same chemical elements that we contain. Then, Michelle talks to a Vatican planetary scientist about how science and religion can meet on the topic of life beyond Earth.
  • Dr. Christina Agapakis, a biologist and writer based in Los Angeles. Her research focuses on the intersection of microbiology and design, exploring the symbiosis among microbes and biology, technology, and culture.
    • Food, Meet Fungus: The microbiome — the trillions of bacteria, fungi, and viruses that live in and on our body — is hot right now. We explore what we do know in the face of so much hope and hype, starting with food.
  • Dr. Wendy Suzuki, a Professor of Neural Science and Psychology in the Center for Neural Science at New York University, whose research focuses on understanding how our brains form and retain new long-term memories and the effects of aerobic exercise on memory. Her book Healthy Brain, Happy Life will be published by Harper Collins in the Spring of 2015.
    • Totally Cerebral: Untangling the Mystery of Memory: Neuroscientist Wendy Suzuki introduces us to scientists who have uncovered some of the deepest secrets about our brains. She begins by talking with experimental psychologist Brenda Milner, who in the 1950s, completely changed our understanding of the parts of the brain important for forming new long-term memories.
    • Totally Cerebral: The Man Without a Memory: Imagine never being able to form a new long term memory after the age of 27. Welcome to the life of the famous amnesic patient “HM”. Neuroscientist Suzanne Corkin studied HM for almost half a century, and gives us a glimpse of what daily life was like for him, and his tremendous contribution to our understanding of how our memories work.

Each scientist is working with a talented independent producer: Lauren Ober, Julie Burstein, and Kerry Donahue.

Subscribe to the show through iTunes or RSS, or you can stream it on PRX.org.

Follow us at @TransistorShow.

Transistor is supported by the Alfred P. Sloan foundation, enhancing public understanding of science, technology, and economic performance. Learn more at sloan.org.


PRESS RELEASE

For information, interviews, photos contact:
Patrick Kowalczyk, patrick@pkpr.com
Scott Piro, scott@pkpr.com
PKPR, 212.627.8098

PRX LAUNCHES TRANSISTOR – A NEW PODCAST

FUSING SCIENCE & STORYTELLING AND FEATURING WOMEN SCIENTIST HOSTS

Cambridge, MA (February 18, 2015) – Blending science and storytelling, a new podcast featuring three women scientists as hosts officially debuts today from PRX, the public media nonprofit that last week was named one of the world’s ten most innovative media companies by Fast Company.

Reporting on conundrums, curiosities and current events from across the scientific world, the “Transistor” podcast launches with four episodes exploring a wildly diverse range of topics from long-term memory and amnesia to the search for intelligent life in the universe and the role that trillions of bacteria, fungi, and viruses play in food and in our gut.

“Transistor” is part of a PRX science storytelling initiative supported by the Alfred P. Sloan Foundation. In addition to its scientist-hosted episodes, “Transistor” will include winners of PRX’s STEM Story Project, which has brought dozens of original stories about science, technology, engineering and math to public radio since 2013.

Three of the “Transistor” featured hosts are women scientists who have never done a podcast before: Dr. Wendy Suzuki, a Professor of Neural Science and Psychology at NYU and author of the forthcoming book Brain Healthy; Dr. Michelle Thaller, an astrophysicist at NASA’s Goddard Space Flight Center; and Dr. Christina Agapakis, a biologist and writer based in Los Angeles, whose work focuses on the intersection of microbiology and design.

“There is a growing audience for scientific news, and ‘Transistor’ meets that demand with original, captivating storytelling from the perspectives of women at the forefront of their fields,” said Jake Shapiro, CEO of PRX. “We are thrilled to bring this fascinating and addictive series to listeners worldwide.”

“‘Transistor’ explores the meanings behind scientific discoveries that we hear about everywhere in our lives,” said Dr. Suzuki. “Asking big questions humanizes science, and ‘Transistor’ opens up scientific fascination to audiences who don’t always look past the headlines.”

Listeners can subscribe to “Transistor” through iTunes and stream the show for free at transistor.prx.org.

About PRX (Public Radio Exchange)
PRX is an award-winning nonprofit public media company, harnessing innovative technology to bring compelling stories to millions of people. PRX.org operates public radio’s largest distribution marketplace, offering thousands of audio stories for broadcast and digital use, including This American Life, The Moth Radio Hour, Reveal, Snap Judgment and the Radiotopia podcast network. PRX Remix is PRX’s 24/7 channel featuring the best independent radio stories and new voices. PRX is also the leading mobile app developer for public media, with apps such as Public Radio Player, PRX Remix, and This American Life.