Secret Soviet radio signals, lonely spies in the Arctic, and an art exhibit with pulsing disco lights. I’m ready to listen. But you can have all the ingredients and still feel a story isn’t quite “there.” We talked ideas with Veronica; she took or scrapped our advice and came back with a new version of her story.
Hear a difference? Here’s some of what we talked about.
1. Find the story. An artist might be doing something fascinating, but if you don’t find a narrative arc with characters, conflict, and surprise, you won’t keep my attention.
In Veronica’s case, I saw all this potential for compelling stories and intimate moments that were glossed over. So we talked a lot about how to find tension, emotion, and narrative, and she actually interviewed Michael a second time to get tape that would help.
2. Avoid art speak. Don’t let the artist speak in sterile or hyped-up language. Work the interview to pull out the emotion and concrete reasoning. And certainly don’t use jargon in your own writing. (We asked Veronica to cut lines like “his current work is focusing on” or “enter the dialogue.”)
Say things plainly. Clear images, simple language, and strong ideas—not pretense—will bring depth to the piece.
3. Help us picture it. Slow the artist down during the interview to get specific moments and vivid details. Record yourself describing and experiencing the work, and focus on the senses. Help us listeners construct the visceral experience in our imagination.
4. Be skeptical. Be wary of adopting the language of the artist as your own. Just because an artist claims she’s breaking apart some radical notion with her art doesn’t mean that you should say she succeeded.
To get interesting tape, find time to ask the artist questions from the perspective of the guy who thinks this type of art is a load of hooey. Then, if you like, ask the artist what frustrates him about the way people view art. Maybe you’ll find tension not only in the story’s central conflict, but also in a deeper conversation about what art is.
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