Starting Sept. 10, the hugely popular podcast Here’s The Thing with Alec Baldwin from WNYC will be available exclusively on PRX as a five-episode series for broadcast. The air window opens Sept. 28.
Get all the details below, and don’t miss the chance to air these conversations between Alec Baldwin and some of the most memorable performers of our time, like Billy Joel and Kristen Wiig.
Official Announcement and Details for Stations
New for This Fall – “Here’s The Thing with Alec Baldwin” from WNYC and PRX
Conversations That Sidestep the Predictable
When you put two creative, well-known personalities together in conversation, it’s hard to stop listening.
WNYC and PRX are thrilled to announce the October debut of “Here’s The Thing with Alec Baldwin.” In five programs this fall, Baldwin gives listeners unique entrée into the lives of artists, policy makers and performers.
Baldwin sidesteps the predictable by taking listeners inside the dressing rooms, apartments, and offices of some of the leading creative personalities of our time, including David Letterman, Billy Joel, Chris Rock, Kristin Wiig and Erica Jong.
Employing an engaging mixture of curiosity, intelligence and warmth, Baldwin explores what motivates his guests, how they feel about what they do, and what keeps them up at night.
There will be two preview episodes available on Monday, September 10, exclusively on PRX.org. Broadcast rights open September 28. See scheduling suggestions below.
Programs this fall include:
Alec sits down with Billy Joel at a piano as Joel details the decisions – musical and personal – that helped shape his music and his career.
Kristen Wiig & Dick Cavett
Alec talks with Kristen Wiig – a breakout Saturday Night Live cast member star who says she loves performing, but admits there’s also a “big part of me that’s just like: don’t look at me.”
Alec visits talk show legend Dick Cavett at his home, Tick Hall, in Montauk, Long Island. Over iced tea, Cavett shares memories from five decades in entertainment.
Herb Alpert & Chris Rock
Alec goes backstage with comic actor Chris Rock after a matinee of “The Mother F**ker With The Hat” to hear what it was like for Rock to be in his first play.
Then Alec talks with Herb Alpert, legendary trumpeter and music producer. In 1966, Alpert’s band, The Tijuana Brass, sold over 13 million records, outselling The Beatles.
Lorne Michaels & Erica and Molly Jong
Alec visits Lorne Michaels in his office at Rockefeller Center – the same office he’s had since 1975, when he created Saturday Night Live.
Alec also talks with writer Erica Jong and her daughter Molly Jong-Fast as they spar about sex, the legacy of the feminist movement and the impact of divorce on children.
David Letterman & Michael Douglas
Alec talks with late-night legend David Letterman. Letterman admits that for a good portion of the past thirty years, he “didn’t do anything else.” Things have changed now; he has “no patience for meetings” and avoids making decisions on the show, preferring to save that energy to explore the world with his 8-year-old son.
Visiting Michael Douglas at his New York apartment, the two dive into what makes a great director a smart producer, and why playing the villain is the much more satisfying part.
Here’s The Thing is produced by Emily Botein and Kathie Russo, with Jim Briggs, Wendy Dorr, Ed Herbstman, Melanie Hoopes, Ariana Pekary and Brian Cosgrove.
An iTunes Top 10:
The program is a near constant in the iTunes Top 10 since its podcast debut. Here’s a sampling of listener comments:
“From the moment Baldwin started speaking I was captured. His rough yet hypnotic voice led me to eavesdrop on a conversation that was interesting and honest.”
“I listen to podcasts before I go to sleep – not this time. He (Alec) is so well informed that the guests sound excited to be there, and there is a wonderful conversational and informative style.”
There will be two preview episodes available on Monday, September 10, exclusively on PRX.org.
Scheduling & Promoting for Maximum Impact and Revenue Potential
Take advantage of Alec Baldwin’s ability to attract attention – schedule and promote Here’s The Thing in one of these high profile ways:
• Pledge Play: Strip it Monday-Friday during pledge (mid-days or early evening), then run it over five Fridays or weekends.
• Marathon: Stack it in 5-hour marathon during pledge, then run it over five Fridays or weekends.
• Post-Pledge: Talk about it during pledge, strip it Monday-Friday the week after in the early evening, then run it over five Fridays or weekends.
• However you schedule it, consider doubling the number of promos you usually air for a limited series.
Broadcast Rights, Carriage Fees and Clock for Here’s The Thing:
Here’s The Thing is available to all public radio stations for fall 2012. Carriage fees are approximately 1,500 PRX points for the five programs available exclusively on PRX.org. If you have questions about PRX points or your point balance, please email firstname.lastname@example.org.
Each episode is 59 minutes long, and includes 2, 1-minute floating ID breaks. There is no newscast hole. All five programs in the fall season must be scheduled – cherry picking is not permitted.
Broadcast rights for the fall season open on September 28, 2012, and stations may air each program an unlimited number of times prior to January 13, 2013. Promos will be provided by PRX.
Excerpting is permitted for promotional purposes only with PRX approval on a case-by-case basis. Contact Deb Blakeley at email@example.com for details. The programs may be simulcast live on the web from a station website but may not be archived or repackaged for on-demand.
Please confirm carriage of Here’s The Thing by contacting Deb Blakeley, Blakeley & Company, LLC, at 612-377-1207 or firstname.lastname@example.org; or Joan Miller at 650-966-1957, email@example.com.
Check http://www.wnyc.org/shows/heresthething/about/ for updated series information.
WNYC is a leading producer of top-rated podcasts and personality-driven programming, including the Peabody Award winning show Radiolab, which ranks in iTunes’ Top 3 podcasts, as well as Freakonomics Radio, Here’s The Thing with Alec Baldwin, and On The Media. All WNYC podcasts are available on-demand at www.wnyc.org and via WNYC’s mobile app.
PRX is an award-winning public media company, harnessing innovative technology to bring significant stories to millions of people. PRX operates public radio’s largest distribution marketplace, offering thousands of audio stories for broadcast and digital use, including signature PRX programs like The Moth Radio Hour. PRX mobile apps for public media include This American Life, Radiolab and the Public Radio Player. Stations with questions about using PRX should contact PRXhelp@PRX.org
Thanks for your interest in Here’s The Thing with Alec Baldwin from WNYC and PRX.
Deb Blakeley, Blakeley & Company, LLC 612-377-1207