Public Radio Exchange

Open your piece, share with the world

Jake posted on Friday, February 3rd, 2012 | Blog, PRX

PRX’s mission is to harness technology to bring significant stories to millions of people. We’ve primarily focused on opening broadcast opportunities for producers with stations.

Last year, PRX introduced embeddable audio players — included as part of what we call “open streaming” — for producers with paid PRX accounts to use on an opt-in basis to share their work online. Not surprisingly, when we looked at last year’s stats the most listened-to pieces of 2011 allowed open streaming.

So we are excited to announce that as of now all new pieces on PRX will allow open streaming by default for all producers (producers can still opt-out to limit streaming if they prefer).

With one checkbox, open streaming allows:

• Access to an embeddable player that plays the piece on websites and blogs.
• Ability to share the full piece through Facebook’s player, rather than 30 seconds.
• Full-length streaming on PRX.org without requiring log-in.

For producers there are big advantages to opening your stream: more listening, more sharing, more ways for stations and audiences to find and connect with your work.

Over 8,000 individual pieces were licensed by stations from PRX last year, some more than once: 17,488 total licenses by hundreds of stations, reaching millions of listeners. Even as broadcast continues to get the biggest bang for distribution, increasingly producers want to get their work heard immediately on the web and PRX is continuously improving the ways we can help.

We’ll have more improvements to these streaming and sharing options coming soon, and are eager for feedback.  For some more explanation check out:

• How to Allow Open Streaming (or turn it off)
• How to Share Pieces
• Sharing, Streaming, and Embedding FAQ

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