PRX + CBC = Good Stuff!
John posted on Monday, May 4th, 2009 | Blog, Press Releases
We’re thrilled to announce that PRX and the CBC are collaborating on bringing the fantastic Outfront series to US stations in a format that stations tell us they want.
This superb first-person, produced essay series has aired to much acclaim in Canada, but its excellent content is a challenging ‘fit’ for a lot of public stations here. So we have combined forces with the CBC to produce six one-hour shows based on Outfront programs — all along different themes. Take all six; cherry-pick; run in any order you like.
And, as you can tell from our announcement, both the CBC and PRX hope there is more to come:
CBC Radio and PRX Embark on Content Development Project
Outfront available as limited hour-long series
April 30, 2009 — The Canadian Broadcasting Corporation (CBC) and the Public Radio Exchange (PRX.org) are launching six hour-long versions of CBC Radio’s award-winning Outfront personal essay series in response to interest and feedback from US stations.
Outfront has previously been available only as extended modules. CBC Radio and PRX are making programs more accessible to station programmers by curating and combining some of the best works into hour-long thematic shows. They are hosted by the CBC’s Natasha Fatah and produced by Neil Sandell and Marieke Meyer.
”For more than ten years, CBC Radio has amassed a remarkable archive of over 1,400 personal stories collected by the Outfront team. This new relationship is part of CBC’s plan to expose those stories to new audiences,” said Chris Boyce, CBC Radio’s Program Director.
The programs are being offered exclusively to US public radio stations at PRX. They can be previewed and licensed by stations at http://www.prx.org/series/31125-cbc-radio-s-outfront
The Outfront programs can be used as a series or selected by stations individually in whatever order programmers wish.
“PRX is changing the way public radio is distributed and experienced on air and online. We seek creative partnerships that result in outstanding programs, and are excited to work with CBC Radio on this project and more to come,” said PRX executive director Jake Shapiro.
Stations wishing to join PRX can send email to membership@prx.org.
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest
cultural institutions. With 28 services offered on Radio, Television, the Internet, satellite
radio, digital audio, as well as through its record and music distribution service and
wireless WAP and SMS messaging services, CBC/Radio-Canada is available how,
where, and when Canadians want it.
Stations wishing to learn more about CBC programming can go to http://www.cbc.ca/radio/.
PRX, Inc. operates the Public Radio Exchange, an online marketplace for distribution, review, and licensing of public radio programming. PRX is also a growing social network and community of listeners, producers, and stations collaborating to reshape public radio. The mission of PRX is to create more opportunities for diverse programming of exceptional quality, interest, and importance to reach more listeners.
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