The rumors are true: PRX now has the best Director of Projects + Partnerships it’s ever had!
Hi everyone, I’m Rekha Murthy, PRX’s first Director of Projects + Partnerships. I’ve worked in public radio, Web, and mobile media for the past 12 years. My public radio career began with an internship at WFCR in Amherst, MA (thanks guys!). In 1998, NPR brought me to Washington DC to be a writer and editor for their Online division. Then, from 2000 to 2003, I was a producer for “All Things Considered”. I’ve since freelanced for “On Point”, “Day to Day”, and “The World”, and I helped design and teach a radio documentary course for MIT undergrads.
Before, after, and sometimes during my public radio life, I have been a user experience designer (aka information architect) as well. I’ve worked for Web and mobile startups and consulted on my own. Past clients include France Telecom R+D, Bank of America, IEEE, and BarnesandNoble.com.
It used to feel like I was jumping between two different worlds, but now I know that good things come from crossing media. MIT’s Comparative Media Studies program, where I got my Masters, affirmed this belief. While there, I designed a multimedia walking tour of Paris for handheld devices. I also spent a lot of time (read: thesis) analyzing how people use the streetscape for everyday communication.
I enjoy radio documentaries while I’m cooking and knitting, and first-person narratives when I’m at the gym. I surf the Web a lot, tracking fads and trends and guessing which ones will endure. I blog occasionally, too.
As for PRX, I like to think about it in terms of movement. Producers and stations use the framework we provide to keep public radio pieces moving, bringing greater exposure and revenue to an ever-growing pool of content.
Much of that movement has been in radio broadcast. But now we’re also thinking beyond broadcast, to a myriad of rapidly evolving ways to distribute and consume audio. These include satellite radio, HD radio, mobile devices and, of course, the Web. At PRX, we believe public radio has a major role to play in this dynamic media world.
That’s where I come in. As Director of Projects + Partnerships, I’m here to move your content further. With your input, I’ll evaluate which platforms are worthwhile, and what kinds of content work best on each. I’ve already helped send dozens of albums to iTunes, eMusic, Amazon, Napster, and Rhapsody, where people are paying to download public radio content to their own players.
I’m a firm believer that old and new can co-exist in mutually supportive ways. Broadcast radio will be around for a long time. But the content it airs can go all sorts of places, reaching new people. A digital presence might lure people back to their radio dials. Or it might develop a following in a new medium. Maybe some followers will become producers themselves, bringing a fresh perspective to the field.
All this movement can be overwhelming, but we at PRX see it as an opportunity, and we want to make it easier to navigate. I am looking forward to getting to know you all, and hearing your thoughts on how to keep your work moving in this exciting media world. Feel free to message me from my profile on PRX.org.